About Fujinomiya Yakisoba
Yakisoba is usually made by steaming and boiling the noodles, but Fujinomiya Yakisoba takes a different approach by coating the noodles with oil instead of boiling them. This method produces a firm and chewy noodle with lower moisture content. Crispy cabbage and pork rinds (the remnants after rendering lard from pork back fat), packed with umami, are added to the noodles and sauce, and the dish is finished with a sprinkle of dried sardine shavings (dashi powder). The combination of savory sauce, pork's umami, and fish dashi that fills your mouth with flavor is a unique delight of Fujinomiya Yakisoba.
Unique Characteristics of Fujinomiya Yakisoba
Noodle (steamed noodles)
Unlike most yakisoba noodles, which are steamed and then boiled, Fujinomiya Yakisoba noodles are prepared using the "steamed noodle" method.
Instead of boiling the steamed noodles, Fujinomiya Yakisoba noodles are loosened, quickly cooled, and coated with oil. This method results in noodles that have a firmer texture and lower moisture content. This texture is the defining characteristic that sets Fujinomiya Yakisoba apart.
Fujinomiya Yakisoba is made with steamed noodles from local manufacturers in Fujinomiya City, including Marumo Shokuhin Kogyo, Soga Men, Kanoya, and Sano Men.
Pork rinds
An essential ingredient in Fujinomiya Yakisoba is pork rinds, which is the by-product that remains after extracting lard from pork back fat. The use of pork rinds started during a time when pork meat was too expensive for everyday meals, prompting people to turn to rinds as a more affordable alternative. Pork rinds have rich umami flavors that go perfectly with the steamed noodles.
Some restaurants chop the pork rinds into fine pieces to allow the umami flavor to spread evenly throughout the noodles, while others cut it into larger pieces to highlight the crunchy texture of the rinds.
Dashi powder (dried sardine shavings)
The finishing touch for yakisoba is a sprinkle of dashi powder, which is primarily made from sardines. In Fujinomiya City, locals simply refer to this as the "powder."
Fishing ports in Yui and Kambara, located along Suruga Bay not far from Fujinomiya, have been producing dried and shaved sardines for a long time. The broken pieces of shaved sardine, which are in powder form and generated during production or transportation, are known as "dashi powder." Its use began when people in Fujinomiya started adding it to give fish aroma to Fujinomiya Yakisoba.
The combination of the pork rinds' umami flavor and the aroma of the dashi powder is truly irresistible.
Sauce
The savory sauce pairs perfectly with the chewy noodles. The sizzling sound from the hot griddle is mouthwatering.
Many restaurants use Worcestershire-style sauces, while others use sauces developed specifically for Fujinomiya Yakisoba, and some use their own proprietary blends.
- Fujinomiya Yakisoba also has a range of other unique qualities. -
Red pickled ginger
Red pickled ginger adds both color and aroma to Fujinomiya Yakisoba.
In the Fujinomiya area, people often use ginger pickled with red shiso leaves. This type of red pickled ginger has a deeper reddish-purple (pinkish) color compared to the more commonly used red pickled ginger found in other regions.
The aroma of ginger and shiso brings a refreshing change of taste to the yakisoba. You can enjoy the ginger between bites of the savory, sauce-flavored noodles, or mix it in for an extra burst of flavor.
* Red pickled ginger "Mikachan" is a registered trademark of Akimoto Shokuhin Co.
Cabbage
Fujinomiya City, located at the base of Mt. Fuji, benefits from well-drained soil enriched by spring water and volcanic ash, making it ideal for growing a wide variety of vegetables. The crispy, delicious highland cabbage is fresh and sweet, making it an essential ingredient in Fujinomiya Yakisoba.
Spring water from Mt. Fuji
Fujinomiya City is fortunate to enjoy the natural blessing of spring water flowing down from Mt. Fuji. Spring water is used in noodle production process. Also, restaurants in Fujinomiya City also use it to steam the noodles during cooking, adjusting their firmness to perfection.
Building on these basic ingredients, restaurants add a variety of toppings like green onions, squid, and egg.
After enjoying the classic Fujinomiya Yakisoba first, why not try different varieties while exploring the town?
Menu
(All prices include tax.)
Fujinomiya Yakisoba
(Regular) 600 yen, (Large) 800 yen
This is the classic Fujinomiya Yakisoba known for its excellent flavor.
Gekkou Kamen
(Regular) 650 yen, (Large) 850 yen
Fujinomiya Yakisoba prepared with a special red pepper paste.
Fuyu Soba
(Regular) 650 yen, (Large) 850 yen
Fujinomiya Yakisoba is mixed with spicy green chili peppers that will make you break a sweat!
Shinkyoku
(Regular) 650 yen, (Large) 850 yen
This is the spiciest variety of Fujinomiya Yakisoba, combining both the fiery heat of Gekkou Kamen with Fuyu Soba.
Fujinomiya Yakisoba Short PV
Omiya Yokocho
In 2004, the tourist spot Omiya Yokocho was established just south of Mt. Fuji Hongu Sengen Taisha Shrine, with the goal of creating a lively gathering place, spearheaded by Kitagawa, a bean jam manufacturer based primarily in Fujinomiya. Sengen Taisha Shrine, the head shrine of roughly 1,300 Sengen shrines in Japan, has long attracted worshippers from across the country and is recognized as a component of the World Cultural Heritage Site, Mount Fuji: Object of Faith and Source of Art.
Omiya Yokocho is a welcoming spot where anyone can stop by for a fun and relaxing moment, especially visitors to Sengen Taisha Shrine or the Mt. Fuji World Heritage Center, just a three-minute walk away.
Specialty Store
The Fujinomiya Yakisoba Specialty Store opened as part of the Omiya Yokocho shops when the Yokocho was first launched. The store is situated at the entrance of Omiya Yokocho, facing Sengen Taisha Shrine.
Prosumer is the company operating the store, committed to accurately promoting the brand image of tasty Fujinomiya Yakisoba, which is a registered trademark.
Fujinomiya Yakisoba at the specialty store
The classic Fujinomiya Yakisoba, the restaurant's signature dish, is a true gem made with just a few basic ingredients: pork rinds, cabbage, green onion, and dried sardine shavings. The skill of the griller enhances the flavors of these ingredients to perfection. We place a high priority on running the store with a playful spirit and always maintaining a sense of humor. We hope you will stop by our store when you visit Fujinomiya. The entire staff looks forward to warmly welcoming you.
Our commitment to ensuring that Fujinomiya Yakisoba, a registered trademark, remains a beloved brand for years to come
As the licensor of the registered trademark "Fujinomiya Yakisoba," our company, Prosumer, is dedicated to nurturing this brand in partnership with like-minded companies and organizations. We share a philosophy that emphasizes community development while maintaining a fun-loving spirit and a sense of humor. We also proudly offer delicious, high-quality Fujinomiya Yakisoba at our specialty store located in Omiya Yokocho, Fujinomiya City.
Fujinomiya Yakisoba is a local dish that has been cherished in Fujinomiya for many years.
This special yakisoba, featuring uniquely firm noodles and distinctive umami flavor, has been served primarily at candy shops and small community restaurants in the city since shortly after World War II. Its existence is a result of the efforts of many individuals in the city, including noodle manufacturers, yakisoba restaurants, and local ingredient producers. It is an essential part of Fujinomiya's food culture, nurtured and cherished by the local community.
Until the 1990s, Fujinomiya Yakisoba was not a mainstream dish; townspeople quietly enjoyed and continued to embrace this food culture. Gradually, residents of Fujinomiya started to promote this yakisoba as a key attraction for the town’s development.
Fujinomiya Yakisoba won the Gold Prize for two consecutive years at the B-1 Grand Prix, one of Japan's largest and most popular contests for local cuisine. The event provides participants with a valuable opportunity to showcase their beloved local dishes and attract media attention, boosting the popularity of both the local cuisines and the regions they represent. It is the contest with the goal of invigorating participating towns by highlighting their regional cuisines. This achievement helped Fujinomiya Yakisoba evolve into a nationally recognized and beloved brand representing Fujinomiya.
Therefore, our company, Prosumer, was established as a trademark management and operations firm to protect the Fujinomiya Yakisoba brand.
Companies interested in developing products using the name Fujinomiya Yakisoba are required to align with the brand's philosophy of town revitalization and sign a trademark license agreement with us. Various companies have developed a range of wonderful products designed to spark consumer interest in Fujinomiya, going beyond mere consumption.
Additionally, restaurants that wish to include Fujinomiya Yakisoba on their menus must complete a training course, sign a trademark license agreement, and register as our authorized establishments.
This is because we want to share the accurate image of the appetizing Fujinomiya Yakisoba with our registered establishments, encouraging them to serve it with confidence. By doing so, we can work together to promote the city of Fujinomiya through this beloved dish. Fujinomiya Yakisoba—this is a registered trademark that represents confidence and trust.
Through the management of the trademark "Fujinomiya Yakisoba," we aim to create a foundation that allows consumers to enjoy authentic Fujinomiya Yakisoba at registered establishments across Japan, without the worry of encountering unauthorized imitations. We also work to ensure that consumers can purchase genuine, authorized Fujinomiya Yakisoba products in retail stores.
We will continue to collaborate closely with registered establishments, companies, and related parties to build consumer trust.
To meet and satisfy the trust and expectations of our customers.
For everyone who loves the city of Fujinomiya.
Prosumer is a company committed to protecting and promoting the Fujinomiya Yakisoba brand, with a mission to support the development of Fujinomiya City.
| Company name | Prosumer, Inc. |
|---|---|
| Establishment | December 19, 2008 |
| Representative | Kensuke Watanabe, Representative Director |
| Location | Inside Omiya Yokocho, 4-23 Miyacho, Fujinomiya, Shizuoka 418-0067 |
| Phone number | 0544-22-5341 |
| FAX number | 0544-22-6147 |
| Primary business | Management and operation of the registered trademark "Fujinomiya Yakisoba" and the Fujinomiya Yakisoba specialty store. |